Our Leadership Team
Cindy has worked in the mental health system for 27 years as a direct care provider and an administrator. She has a Master of Arts in Counseling from the University of Alabama at Birmingham, and a Bachelor of Social Work from the University of North Alabama. She is a Licensed Professional Counselor.
Cindy comes to Eliada from Family Preservation Services of North Carolina, now Pathways by Molina, where she has worked for the past 10 years. For the past 7 years, she has been State Director for North Carolina. As State Director for Family Preservation, Cindy managed all operations, including a $20 million annual budget, multiple service lines, and also served on a number of state teams to impact legislation, including the Medicaid Reform team.
Cindy was born in Nashville, Tennessee, and grew up in Tennessee and Alabama with her parents and sister. As an adult, she lived in Birmingham, Alabama and Kenai, Alaska before moving to North Carolina 10 years ago. She has a 15-year-old son, Miles, who attends West Henderson High School in Henderson County. They live in Fletcher, where she enjoys the outdoors and is an avid runner.
Director of Finance
Ron joined Eliada Homes in August of 2019. Ron comes to us with over 30 years of experience in financial management, successfully leading various large teams in several Fortune 100 companies. He has distribution, manufacturing and transportation in his background, and has been fortunate enough to help most of his firms in time of need and extreme change.
Ron holds an MBA in Finance and BS in Management and is excited to join the Eliada team. He is anxious to help Eliada accomplish their mission and help position them to be financially strong both now and into the future.
Two cats and a dog allow wife Melinda and Ron to share their home in Fairview, NC, where they enjoy hiking, kayaking and star gazing. They have two lovely children and two grandchildren.
Tracey A. McCrain, MBA
Chief Operations Officer
Tracey McCrain joined Eliada in 1989 as a staff member in Residential Treatment. She served for 10 years as a Residential Youth Counselor, Team Coordinator, Group Leader and Treatment Director before moving to Child Development in 1999. She is a Level III Early Childhood Administrator with a BA in Psychology and an MBA. She served as a member of both the Buncombe County Kindergarten Readiness Committee and the Buncombe County More at Four Committee.
Director of Human Resources
Maggie Brown joined Eliada Homes in 2013 as the Staff Recruiter, and she moved into the role of Director of Human Resources in 2014. Maggie previously worked in the wireless communications industry for 10 years before transitioning to professional recruitment and human resources. Maggie has a B.S. in Organizational Management as well as a MBA. In 2015, Maggie was named one of Asheville’s “Forty Under 40” by the Asheville Area Chamber of Commerce.
Julie joined Eliada in August 2016 as our Major Gifts Officer. Prior to Eliada, she worked for over 20 years in higher education advancement in major and planned giving, and annual giving. Before entering the development field, she was an elementary school teacher right out of college and then entered the banking profession.
Julie holds a BS in Education from Southwestern University and an M.Ed. from Vanderbilt University.
Julie’s family includes her husband, two step-sons, one step-daughter-in-law and a four-legged child. Outside of work, Julie enjoys all things outdoors, volunteering with several area non-profits, reading history, baking anything chocolate, and rooting for the Texas Longhorns football team.
Tiffany originally began working at Eliada as a RISE Intern in January of 2014. After RISE she was promoted into several new positions including: Residential Counselor, Team Leader, and then Program Manager. In 2018, Tiffany moved into the Assistant Residential Director role. She has a degree in Psychology from ETSU, and she is currently enrolled in a Master of Science program in Industrial Organizational Psychology.
Director of Education
Vicky Matthews supervises the educational experience of youth in PRTF and Day treatment. As a career educator Vicky has taught special education at both the middle and high school levels, and served as an Assistant Principal and Principal in Buncombe County Schools. She has a Master’s Degree in Behavior Disorders and an Education Specialist Degree in School Administration. After retirement from the public school system, Vicky found that she missed working with students and found her new home at Eliada in March, 2013. Vicky has one daughter, 3 cats, and 1 very spoiled dog. She loves music and enjoys singing in a music duo in local venues.
Director of Child Development
Tonia started working at Eliada in 1994 as a teacher, and remained a teacher for 13 years. She became the Assistant Director of Child Development for the next 12 years and became the Director recently in August 2018. Tonia loves working with all the children and being a support to the wonderful staff. She says, “The most rewarding part of my job is all the great hugs I receive daily from the children and knowing that they are loved and safe while in our care at Eliada.”
Tonia is married and loves mountain rides and great adventures. She has 3 grown children, 5 beautiful spoiled grandchildren and one little Chihuahua named Suzie who is the boss of the house.
Director of Foster Care
Angie received a Master’s in Counseling with a Marriage and Family Therapy specialization.
She worked with Grandfather Home for Children’s Foster Care in 2004. She worked in the Asheville area for a couple of years and then become responsible for implementing the program in the seven Western counties. Overall, she spent most of her 15 years with Grandfather Home (now Children’s Hope Alliance) in a management role within the foster care department.
Angie is blessed with her little family of her husband, 12-year-old daughter, 1 hound dog, and 3 cats. They enjoy spending time with family and friends around a fire pit or doing church activities together.